Let’s face it … we are living in a digital world. Operating a business in today’s world means your digital presence must be as strong, if not stronger, than your physical presence. Have you ever looked for a product on Amazon or clicked on a video on Facebook and then all of a sudden, that product is in every single advertisement on every single website you have visited? It’s not magic; it’s a marketing tactic used by advertisers to place ads precisely in front of those who have already expressed an interest in a specific product or service.
The cool thing is that what makes a company and its services valuable hasn’t really changed much over the years: sell the right product at the right price; promote it and provide it! Digital marketing ensures that you’re in the right place at the right time—when and where your prospective customers are looking for you! Search engine optimization is a fancy way of describing how to make that happen. By using certain words in your online business presence and marketing strategies, you can ensure that your website appears when customers are searching for the service you provide. What’s even cooler is when the customer doesn’t know that they need your service, but the algorithm that assesses what they’ve been searching for online matches what you offer and presents it to them without them searching for it themselves. Talk about being in the right place at the right time! As a digital marketing agency, we will ensure that your business has a strong digital presence that gets noticed by your prospective clients.
Search Engine Optimization
Search engine optimization (SEO) involves the strategic design of your digital presence to incorporate elements that will improve visibility in relevant online searches. Ensuring that you are easily found by customers who are looking for you AND that your company is appearing in searches for customers who aren’t necessarily looking for you, but looking for the service you offer, is one of the most effective ways to gain customers and generate leads. Learn More
Paid search advertising allows you to promote your business in the online spaces where your customers are already searching for a product or service you provide. It’s one of the most cost-effective ways to ensure that your advertising is generating interest in your business and driving prospective customers to your website. And the best part is, with pay-per-click advertising, you don’t pay for the ads that don’t get results; you pay only when people click on the advertisement. Granier Marketing can help you build a solid marketing plan that includes strategies like paid search advertising, designed to generate leads and turn them into customers. Learn More
Social Media Advertising
Social media has changed the way we live. It has impacted the way we interact with others, how we read the news, and how we search for products and services. Do you know what is trending right now? Pets… on Instagram… with their own accounts and thousands of followers dying to know how they spent their day! Seriously. Some studies of current social media trends estimate that more than 90 percent of Millennials use social media, in addition to droves of Generation Xers and Baby Boomers. Your prospective customers are on social media, and you should be too! Learn More
Even though newcomers like social media have stormed the scene, more traditional sources such as email continue to be a heavily utilized communication tool. Studies continue to show that many consumers spend a great deal of time on personal and work email daily, some estimating as high as eight hours per day! We can help you develop and deliver email marketing designed strategically to generate leads and drive traffic to your website without spamming your potential clients.
What if we told you that your most important marketing element is one that you have complete control over? It’s true. Your website is your most critical marketing tool and Granier Marketing can help ensure that it receives the attention it deserves. From custom website design to editing and optimization, we will work with you to maximize this important marketing tool, ensuring that it tells your brand story, is user-friendly, and is set up to collect leads. Learn More