Social media is here to stay. Your prospective customers are using tools such as Facebook, Instagram, Twitter, and Snapchat, and you should be too! There are more than 3 billion social media users in the world. Instead of declining as many people thought would happen when users began to suffer from social media fatigue, that number is actually increasing. The COVID-19 pandemic has brought some people to social media that had never been there before, increasing usage to stay connected to friends and family during times of isolation and quarantining. More and more people are turning to social media to search for products and services as well, using these platforms to check out reviews and form relationships with businesses in a social space.

Do you already manage social media in-house? Awesome! That’s the best strategy, because those who are integrally involved in the business are the best storytellers—you know your business and brand better than anyone else. If you don’t have a social media presence, we can help you establish one.

Social media advertising is different from regular social media content. Advertising on social media allows your business to reach prospective customers in a variety of ways and form important “impressions” by keeping your business and your message in front of social media users on a regular basis. Is advertising a substitute for maintaining a Facebook page or using Instagram to post content for followers? Definitely not. Organic social media content is incredibly valuable in building relationships and maintaining communication with your client base. But targeted advertising on social media is a relatively inexpensive and effective method of maintaining top-of-mind recognition with your brand and generating visits to your website.

Our team’s expertise will help you build the right audience for your advertising, develop the right message, and design the perfect ad to get your business the attention it deserves. Often, one of the most overlooked benefits of social media advertising is the data it provides. Social media advertising presents literally minute-to-minute results of placed advertising, allowing marketing managers to modify and retarget ads to best suit your company, your audience, and your intended outcomes.

With our social media advertising strategy, we aim to help your business:

• Educate your audience about your brand and products/services
• Gather information about prospective clients
• Put that data to work by strategically placing advertising for those who have an interest in what your company does
• Use results to modify and adapt the social media campaign strategy to reach the target audience in the most cost-effective way

Contact us today to see how social media can serve as an effective strategy in your company’s overall digital marketing plan.